♡ 𝗬𝗔𝗦𝗠𝗘𝗘𝗡 & 𝗕𝗘𝗬𝗢𝗡𝗖𝗘 ♡

We cast this job mid 2023, a reminder some things take time and there are so many moving parts in launching a new product, campaign and advertising.

On opening these images, we were so happy to see that there was little retouching. The set, lighting and overall creative team lead set the scene for our cast.

It’s not just about showing different body types but also celebrating various skin types, leaning into features that are often seen as ‘flaws’ and showcasing angles that are usually deemed a no-go zone in traditional advertising, but very relatable to us all.